Back Back to News

Nextivity on Empowering Retail Excellence: The Crucial Role of Reliable Cellular Service

February 1, 2024

DAS/Indoor Wireless

In the fast-paced world of retail, staying ahead of the curve is not just a choice; it’s a necessity. In this era of technological advancements, one factor plays a pivotal role in ensuring seamless operations and unparalleled customer experiences – reliable cellular service. Here are the top 10 reasons why retailers should equip their stores with strong in-building cellular connectivity:

1) Connected Customers Spend More

Perhaps the most compelling reason of all – connected customers are happy customers, and happy customers tend to spend more. Dependable cellular coverage contributes directly to customer satisfaction, driving increased sales and fostering long-term loyalty.

2) Customers and Staff Expect Their Devices to Work

In today’s tech-savvy world, customers and staff expect their devices to function seamlessly. Reliable cellular coverage not only meets these expectations but also enhances the overall perception of your brand by delivering a consistent and reliable user experience.

3) Delivery Service Apps and Workers Need a Signal

In the age of online shopping and doorstep deliveries, reliable connectivity is paramount. Delivery service apps and workers heavily rely on a stable cellular signal to ensure timely and accurate deliveries, contributing to customer satisfaction and repeat business.


Crossover is more than a distribution partner for many of the world's top wireless broadband and in-building wireless/distributed antenna systems (DAS) manufacturers. Crossover is more than an engineering firm, with world class engineers, utilizing powerful software tools like Pathloss and iBwave. We are your "5G Wireless Technology Partner" for solutions that just work. Crossover was founded in 2007 by a group of industry veterans, looking to bring a new approach to how wireless solutions are sold and supported in the North American market. Focused on Best of Class wireless solutions, Crossover provides skilled design and implementation engineering expertise with every product sold to ensure your network build is a success. We don't just bridge the gap, we help you Crossover. Please visit


Nextivity solutions deliver industry-leading signal gain with 3x the coverage footprint for voice and data. The systems are unconditionally network safe with a no noise guarantee. Including speed-of-installation tools, CEL-FI products are available for enterprise, public safety, small businesses, remote settings, residential, marine, and vehicles.

Nextivity solutions are the only coverage solutions authorized for use in nearly 100 countries by almost 200 mobile operators. CEL-FI products cover spaces no one has covered before.

CEL-FI products are installer friendly, provide optimal coverage, and automatically adjust to changing network conditions. Solutions range from DAS to Smart Signal Boosters, all providing the industry’s highest Max Gain.