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Retail Breakthroughs: IoT-Based Tech Solution Transforms Retail Operations

January 1, 2026

DAS/Indoor Wireless

Retail is evolving fast—and connectivity is at the heart of that transformation. Earlier this year, we were honored to receive a RetailTech Breakthrough Award for IoT-based Retail Solution of the Year. Our “Do More with DAS” retail tech solutions empower retailers to streamline their operations, improve customer experience, promote safety and security and drive profitability. Our Distributed Antenna Systems (DAS) provide a single, cost-effective wireless network platform that can transform the way retailers collect and act upon critical information.

And as 2025 comes to a close, we are proud to reflect on the transformative impact our company has made in the retail industry.

Connectivity Drives Retail Growth Connectivity has become essential to modern retail, but retailers often struggle with poor indoor cellular connectivity because of building materials, the surrounding environment, and distance from cell towers—all of which block cellular signal and delay the impact of digital growth strategies.

crossover-logo-green

Crossover is more than a distribution partner for many of the world's top wireless broadband and in-building wireless/distributed antenna systems (DAS) manufacturers. Crossover is more than an engineering firm, with world class engineers, utilizing powerful software tools like Pathloss and iBwave. We are your "5G Wireless Technology Partner" for solutions that just work. Crossover was founded in 2007 by a group of industry veterans, looking to bring a new approach to how wireless solutions are sold and supported in the North American market. Focused on Best of Class wireless solutions, Crossover provides skilled design and implementation engineering expertise with every product sold to ensure your network build is a success. We don't just bridge the gap, we help you Crossover. Please visit https://www.crossoverdistribution.com/.

Nextivity

Nextivity solutions deliver industry-leading signal gain with 3x the coverage footprint for voice and data. The systems are unconditionally network safe with a no noise guarantee. Including speed-of-installation tools, CEL-FI products are available for enterprise, public safety, small businesses, remote settings, residential, marine, and vehicles.

Nextivity solutions are the only coverage solutions authorized for use in nearly 100 countries by almost 200 mobile operators. CEL-FI products cover spaces no one has covered before.

CEL-FI products are installer friendly, provide optimal coverage, and automatically adjust to changing network conditions. Solutions range from DAS to Smart Signal Boosters, all providing the industry’s highest Max Gain.