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The Fourth Utility: Why In-Building Cellular Coverage is Essential for Businesses

June 28, 2022

DAS/Indoor Wireless

A woman looking down at cell phone smiling

In-building cellular service is as essential to business as any utility, but it’s increasingly the business owner’s problem

In-building cellular service is as important to business as basic utilities like heat and power. Fast, ubiquitous, predictable, and reliable mobile service is not a luxury, it’s a basic business necessity. Making that service work is increasingly the problem of the building owner or the business occupying the facility space. And this trend is accelerating, according to Stephen Kowal, Chief Commercial Officer at Nextivity Inc., Nextivity’ s award-winning Cel-Fi cellular solutions enable businesses to provide in-building coverage at a lower price point and with fewer installation woes as compared to traditional distributed antenna systems (DAS).

Over the course of the past five years, Kowal asserts, there’s been a shift: Communication Service Providers (CSPs) have spent billions to buy spectrum and create 5G macro networks. This has left little money for capital expansions inside buildings.

“That financial burden in most cases now lies with the building owner,” said Kowal. “If you think about gas, electricity, and water, that stops at the curb. The building owner is responsible for getting them in, and cellular is going to be like that going forward.”

At the same time, enterprise demand for cellular data communication is skyrocketing. More people and more businesses are using mobile data, and it’s gone from a “nice to have” to an absolutely baseline necessity. Bring Your Own Device (BYOD) is a policy that’s been adopted by many enterprises

“Tenants expect cellular coverage, or maybe it’s more accurate to say they demand it,” said Kowal.


Crossover is more than a distribution partner for many of the world's top wireless broadband and in-building wireless/distributed antenna systems (DAS) manufacturers. Crossover is more than an engineering firm, with world class engineers, utilizing powerful software tools like Pathloss and iBwave. We are your "5G Wireless Technology Partner" for solutions that just work. Crossover was founded in 2007 by a group of industry veterans, looking to bring a new approach to how wireless solutions are sold and supported in the North American market. Focused on Best of Class wireless solutions, Crossover provides skilled design and implementation engineering expertise with every product sold to ensure your network build is a success. We don't just bridge the gap, we help you Crossover. Please visit

Nextivity solutions deliver industry-leading signal gain with 3x the coverage footprint for voice and data. The systems are unconditionally network safe with a no noise guarantee. Including speed-of-installation tools, CEL-FI products are available for enterprise, public safety, small businesses, remote settings, residential, marine, and vehicles.

Nextivity solutions are the only coverage solutions authorized for use in nearly 100 countries by almost 200 mobile operators. CEL-FI products cover spaces no one has covered before.

CEL-FI products are installer friendly, provide optimal coverage, and automatically adjust to changing network conditions. Solutions range from DAS to Smart Signal Boosters, all providing the industry’s highest Max Gain.