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The Next Chapter of Devices for Somim, A Q&A with CEO, Peter Liu

August 1, 2022

Rugged User Equipment

Emergency personnel

Can you please tell us about yourself and your history with Sonim?

I initially joined Sonim about 12 years ago as a member of the senior executive team, responsible for manufacturing and operations. At that time, Sonim only had 2G rugged candy bar-style feature phones in its portfolio that we sold almost exclusively through European and Australasian-based mobile distributors and retailers. Now, we have a portfolio of ultra-rugged feature phones and smartphones that support mission- and business-critical applications and services; and, we sell our portfolio in partnership with some of the world’s leading mobile network operators. On top of all of that, we took Sonim from being a private company, to one that was publicly listed on Nasdaq in 2019.

When will Sonim be launching new devices within the semi-rugged and industrial 5G markets?

While we’ll have more news in the near future with more specifics, we anticipate having our first 5G products available this year and we look to have more categories of 5G devices available in 2023.

How will these new devices differ from Sonim’s legacy products?

These new devices will be focused on the different needs of different types of users and, as such, each category of product will have different features and functionalities. But with that said, the most obvious area of differentiation will be around ruggedization. We think of our existing product portfolio as ultra-rugged and we anticipate introducing additional categories of products focused on users who need just a rugged device and those who just live a more active lifestyle.

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sonim "built for life" logo

Sonim Technologies is a leading U.S. provider of ultra-rugged mobility solutions designed specifically for task workers physically engaged in their work environments, often in mission-critical roles.

We specialize in workforce-critical communication and connectivity tools for industrial enterprises and public sector agencies including end customers in construction, energy and utility, hospitality, logistics, manufacturing, public safety and transportation.

Our solutions fall into three main categories: (1) ultra-rugged mobile devices, (2) industrial-grade accessories and (3) cloud-based software and application services.

The company is headquartered in San Diego, California and offers its solutions through the world’s leading mobile carriers.