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October 1, 2023
Moody Center is the most expensive college basketball arena in history. Here’s a look at the connected technology being used to draw fans in—and keep them engaged.
When the aging Frank C. Erwin Jr. Center needed to be replaced, the University of Texas wanted the new arena to not only be home to the Texas Longhorns Women & Men’s Basketball teams, but also serve as the newest entertainment venue in Austin, TX—the live music capital of the world.
This means the venue would be designed to host University of Texas Basketball games and graduations; university, community, high school and other events for the Austin community; and the biggest names in live entertainment, such as Madonna, Dave Chappelle, Bill Burr, Bruce Springsteen and Jimmy Buffett.
Enter Moody Center, the University of Texas’ new arena. The size of the venue, combined with the technology it employs, makes it the most expensive college basketball arena in history. The $375 million, 15,000-seat arena is built for music and sports. Moody Center is designed to bring people in—and keep them there. Fans enjoy immersive experiences from the moment they arrive at the interactive plaza until they get to their seats. Here are just a few examples of the connected technology being used at Moody Center.
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